Causing the Stir in the press

Posted by on Nov 1, 2011 in Uncategorized | 0 comments

Causing the Stir in the press

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“Restaurants have always developed reputations based on word of mouth, ” said Sara Polito, owner of the Dallas-based consultancy Causing the Stir, which works with such area foodservice businesses as Frankie’s Sports Bar, Cowtown Diner, Macho Nacho, Mucky Duck, Ringo’s Pub and Zen Austin Ranch. “Social media is basically word of mouth on steroids. It can be very positive for restaurants.”

 

Polito said she has her eyes on location-based social media, such as Foursquare, for the marketing potential. “There’s nothing like reaching out the customer ‘right here and right now,’” she said.

http://www.nrn.com/article/restaurant-social-media-index-looking-roi